Now to the topic, Amazon CPM vs Adsense. I decided to write an article because of the lack of reviews of the new Amazon CPM network and how it compares to Adsense. I decided to place it in this blog which is completely unrelated to Blogging, Web Design, and Earning money online, because people can look what kind of blog I have and how much money it earns me. They can see exactly what I am doing.
First you need to understand something. To configure Amazon CPM you need to place your current ad code in it. Then Amazon places their ads and when they don't they place your old add. This brings me to something nobody else has pointed out, the Amazon CPM ad sizes are different (not by much) than the Adsense ones. This may screw up your design a bit (not much). I'm super picky but it didn't really screw it up much. Notice in the pic below how the ad placed by Amazon CPM pops out of the page a bit on the right. The Google counterpart would fit perfectly. This is not that important if you are not picky since Amazon counts views not clicks, but I wanted to point it out.
Now to the numbers!
I started using Amazon CPM on August 2014 almost at the end of the month, talking about this month makes no sense. I got, without counting August, 9 months of Amazon CPM experience and I'll tell you what I found. In September 2014 I got 7289 views on my blog and AmazonCPM made me 6.57 extra bucks. That's about 90 cents per thousand views, which is below most Adsense numbers. BUT (you might want to sit down for this one), my Adsense earnings didn't go down... Ummmmm... wut?! Is true. Adsense offers much better analytics than AmazonCPM (come on Amazon!), so I realized that the only unit that was really making me any money was the one below the title. The other two were there just for show aparently, so like you can see on the pic above I set the target CPM for the unit that makes me money really high, and for the units that make me no money really low. And now, I get an extra six to eight dollars a month, with the amount of views a month I get, if you get more views than me then you can more or less estimate your numbers.
Here is an excel sheet that I created to keep track of my earnings. It shows views per month, and how much money I made with my three different income sources, Amazon Associates (the best), Adsense (second best), and AmazonCPM (third best). The one below is for 2014.
As you can see in the snapshot above, I started on August with AmazonCPM, but I feel my Adsense remains unaffected.
Here are my earnings for 2015:
Here is a pie chart for 2015:
Who's better: AmazonCPM or Adsense? Adsense is better because it makes me more money. AmazonCPM is awesome because it makes me some money without affecting Adsense, if you set it up like I explained in the article.
This is my opinion. Everything I learned about making money online I learned with trial and error, making a website and writing articles. If you have an opinion please say it on the comments respectfully and I will answer in the same way. Thanks for reading!