Monday, June 1, 2015

My Amazon CPM vs Adsense review

First of all let me apologize to all my blog visitors. This is not an article related to Jaguars, this is an article related to Amazon CPM and Adsense, which is how this blog pays for itself and gives me some extra cash to buy tools and books (I try to "reinvest" my earnings to further my career). So if you are only interested in Jaguar articles please kindly skip this article and I apologize, it won't happen again :D.

Now to the topic, Amazon CPM vs Adsense. I decided to write an article because of the lack of reviews of the new Amazon CPM network and how it compares to Adsense. I decided to place it in this blog which is completely unrelated to Blogging, Web Design, and Earning money online, because people can look what kind of blog I have and how much money it earns me. They can see exactly what I am doing.

Amazon CPM

First you need to understand something. To configure Amazon CPM you need to place your current ad code in it. Then Amazon places their ads and when they don't they place your old add. This brings me to something nobody else has pointed out, the Amazon CPM ad sizes are different (not by much) than the Adsense ones. This may screw up your design a bit (not much). I'm super picky but it didn't really screw it up much. Notice in the pic below how the ad placed by Amazon CPM pops out of the page a bit on the right. The Google counterpart would fit perfectly. This is not that important if you are not picky since Amazon counts views not clicks, but I wanted to point it out.


The second thing to note is Amazon CPM fill rates. In other words, if you got 10'000 views a month (like me), you won't get 10'000 views a month on AmazonCPM. Notice on the pic below which is from my AmazonCPM tab the column that reads Fill%. The first three ads are from old ad units, as of today you can't delete ad units so be careful you don't end up with a clusterf*ck. The third column is the Target CPM which you can change to whatever you want. The higher this number the lower the fill rate of course! The last three units are the units I actually use. "Below title" I use it below the blog title on top of the page. In adsense this makes me the most money so I put a very high Target CPM. On the other two with adsense, which are the ads that show at the side of the blog and below every article I make almost no money on adsense so I put it very low. But look, my fill rate is about 35%. That means that out of my 10'000 visitors monthly only 3'500 get AmazonCPM ads!


Now to the numbers!


I started using Amazon CPM on August 2014 almost at the end of the month, talking about this month makes no sense. I got, without counting August, 9 months of Amazon CPM experience and I'll tell you what I found. In September 2014 I got 7289 views on my blog and AmazonCPM made me 6.57 extra bucks. That's about 90 cents per thousand views, which is below most Adsense numbers. BUT (you might want to sit down for this one), my Adsense earnings didn't go down... Ummmmm... wut?! Is true. Adsense offers much better analytics than AmazonCPM (come on Amazon!), so I realized that the only unit that was really making me any money was the one below the title. The other two were there just for show aparently, so like you can see on the pic above I set the target CPM for the unit that makes me money really high, and for the units that make me no money really low. And now, I get an extra six to eight dollars a month, with the amount of views a month I get, if you get more views than me then you can more or less estimate your numbers.

Here is an excel sheet that I created to keep track of my earnings. It shows views per month, and how much money I made with my three different income sources, Amazon Associates (the best), Adsense (second best), and AmazonCPM (third best). The one below is for 2014.


As you can see in the snapshot above, I started on August with AmazonCPM, but I feel my Adsense remains unaffected.

Here are my earnings for 2015:

Today is June 1st so there is nothing for June and up. But you can see my earnings for this year. I feel AmazonCPM perfectly makes use of ads that make me no money with Adsense.

Here is a pie chart for 2015:

As you can see Adsense pie piece is bigger than AmazonCPM. Also Amazon Associates is awesome! With Amazon Associates, Adsense, and AmazonCPM I get about 10 dollars per 1000 views. But that's another subject.

Conclusion:

Who's better: AmazonCPM or Adsense? Adsense is better because it makes me more money. AmazonCPM is awesome because it makes me some money without affecting Adsense, if you set it up like I explained in the article.

This is my opinion. Everything I learned about making money online I learned with trial and error, making a website and writing articles. If you have an opinion please say it on the comments respectfully and I will answer in the same way. Thanks for reading!

2 comments:

  1. I have started to earn with Eywow and thought of knowing how to increase the revenue further with the rest of the CPM networks. I wanted to know things like:1) What category of website earns the most out of a CPM ad agency? 2) How many ads per page gives the best outcome? Is it best to have 1 ad per page from 1 ad agency or many ads per page from the same ad agency? Or is it better to have 1 ad from 1 ad agency and work with many ad agencies like that? 3)What size of banner makes the most money? Also, what are the best possible placements of ads on a page? 4)Usually which country’s traffic fetches maximum earnings?

    I’ll be extremely grateful to receive a reply to this. This will help me a lot.

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    Replies
    1. Hopefully I can help, but a disclaimer, all my information comes from trial an error. No book, no course, no certification, no nothing... That being said:

      1) What category of website earns the most out of a CPM ad agency? None, CPM is solely based on visits, more visits = more money...

      2) How many ads per page gives the best outcome? My experimenting showed one banner at the top gives the most, with one at the side. If you place to many ads many people won't care to remember the page and come back later, which means you lose visits. So in my opinion 2, one at the top and one at the side. More is pushing it... you always want to see your visits increase over time.

      Is it best to have 1 ad per page from 1 ad agency or many ads per page from the same ad agency? Or is it better to have 1 ad from 1 ad agency and work with many ad agencies like that? Can't say whats better, just whats best for me... as I said before, one at the top and one at the side...

      3)What size of banner makes the most money? Also, what are the best possible placements of ads on a page? For CPM a banner at the top in my opinion. Like I said, one at the top and one at the side. I tried other conbinations and although they offer more money per visit, my visits started going down because people weren't coming back...

      4)Usually which country’s traffic fetches maximum earnings? For me, US and UK, the US being more CPM because more people are reading, but the UK pays more per mil. You also have to take into account that the UK is much smaller than the US.

      Hope this helps in your study! But all my answers are from what I learned making this blog. You might want to look elsewhere...

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